Share it Please
Title and Content Matching
The next thing I pay attention to is to make sure that the title text actually appears in the body of the post somewhere. It doesn't have to be at the top of the article, and not necessarily word-for-word. The idea is that using the title in your text makes sure that the post and title are related. I don't enjoy searching for and finding articles that are not about the headline attached to them!
Next I pay attention to the labels (or tags) and I make sure that I use labels that actually relate to the content of the article. For example, for this article I might enter the label "writing blogs" because the article is exactly about that, and someone searching for the phrase, if they find this article, will not have been lured here under false pretenses. I could use the label "how to forgive" because the words actually appear in the text, however, would someone searching for that phrase be happy to land on an article about blog titles and labels?
Help Your Readers Decide to Stay
So much content and so little time. Many people land somewhere and quickly scan the content. They make a decision very quickly about staying and reading more or going back to the search results. To help the scanners among your readers, you can separate ideas with headlines as I have here. A scanner will browse through the headlines and that will help her decide whether or not the page has what she wants much more easily than if she has to wade through a lot of text.
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